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About Us

Charutha Silks
THE SONG OF SILKS

CHARUTHA SILKS is a division of Kallelil Business enterprises (p) Ltd, market road, Kochi-35. Mr. Basheer Kallelil is the managing director, Mr.Salih Kallelil, Mr. Ashraf Kallelil, Mr.Jaleel Kallelil, Mr. Iqbal Kallelil, Mr. Manaf Kallelil and Mr.Mansoor Kallelil are the directors.”

 

This family business group is socially committed and undoubtfuly maintaining business ethics and practices. The Group started their business in a humble beginning and now one of the market leaders in garment whole sale and apparel manufacturing. Kallelil business group have a staff strength of 300 plus in different segments. Suppliers to more than 1000 textile dealers spread all over the state and direct buyers from genuine sources of 600 plus from the National Garments net. Inception of this group is in the year of 1991.Now its expression is evident in the dictionary of textile industry and business.

Charutha Silks

Charutha Silks, a branch and brand name of the company having two showrooms in Ernakulam district. Charutha is Kerala’s first ISO 9001 : 2008 certified textile group for Quality Management System and Customer satisfaction and also received Silk Mark accreditation from Silk Board, Ministry Of Textiles, Govt. Of India. In both divisions of Charutha Silks, the main activities are to procure material and sales of quality, Textile materials, Shirting Suiting, Silks Sarees, Fancy Sarees, Ready-mades,Exclusive Ladies collections, Gents wear, Kids wear, Bed sheet, and Accessories under a roof providing an atmosphere of a family Shoppe. During the tenure of last ten years, customers accepted Charutha as their first choice. Strength of 25 years of service and practices in textile wholesale trade empowered the top management to provide genuine materials at a reasonable price to the customers with a business ethics.

Charutha is committed to introduce new trends and fashion logues to its customers.

The location of Charutha, Tripunithura is most ideal and visible to all public in the heart of Tripunithura municipality an indivisible part of Cochin Corporation, the business and industrial capital of Kerala. Tripunithura is a traditional city with trace elements of 1000’s of years of history is known as the Rajanagari of Kerala. Charutha is proud and first choice of the Rajanagari. The textile showroom, its accessibility from all part of the town and its surrounding, bus stands, railway station, educational institution and residential area is vital and easy. Charutha received Consumer protection certification in the year 2011.The Quality Management System certification is awarded in 27.03.2013 onwards and it is maintaining for customer satisfaction.

Professionalism

 

is implemented in letter and spirit in the Organization and product classification, space utilization, management hierarchy etc., are well defined .The success story of Charutha Silks, Tripunithura and the acceptance of Charutha as a household name not only in Tripunithura and sub urbs but the whole of Kerala has prompted and persuaded the promoters to open another retail outlet at Chendamangalam junction, North Paravoor in the year 2010.

Paravur is considered as the gateway to Malabar. It is a northern suburb of Kochi City. It is an old and growing municipality. Chendamangalam a historical place is also in Paravur. North Paravur municipality is one among the former municipalities in Ernakulam District. Today it is a populated residential town in Ernakulam.

Charutha silks and Readymades is progressing with a spirit of quality and committed service to its customers. From the top management to the bottom everybody is involving in this process and contributing their part. The group is already branding for Churidar material brand “FARISHTA”.

Customers

 

We proudly announce that almost 80% of customers are repeated and always take care for the sustainable relation with our valuable customers. We are providing silk cards as a weight age on purchase.

New ventures

 

The company is always in the path of development and tracing the maximum market advantages for the widening and development of the business areas .The distribution wings (India and abroad) of very popular and widely accepted nightwear brand “Bombay Beauty” is take over by the Kallelil group.

Advertisements

 

For sales promotions and marketing, the group advertise in Hoardings and popular magazines like Vanitha, Grihalekshmi etc. The celebrity “Honey Rose “was the model Last time For brand promotions”.

The Kallelil Group

A widely accepted garments group having 25 years of markable experience in textile and readymades market of Kerala, consists of a company Kallelil Business Enterprises Private limited, an LLP firm Kallelil Enterprises LLP and a partnership firm K.B.Garments. In the year 1995, the group inducted a new partnership firm K.B.Garments at market road, Kochi as a wholesale division of readymade garments.